One of the best tools you can use to aid you in your affiliate program decisions is the hit per sale ratio. What is hit per sale ratio? Everyday, a number of unique individuals visit your site. Each unique individual is called a “click.” However, out of the hundreds, nay, thousands who visit your site, only a handful end up purchasing your product. This handful of people is called your “sales.” A hit per sale ratio is the number of hits you must get in order to get one sale. To calculate, simply divide all of the hits you get in a day by the number of sales you get in a day, and voila! You have the hit per sale ratio of your affiliate marketing sites!

But how, you ask, do you get anything important out of a simple number? Well, knowing your hit per sale ratio and making informed affiliate program decisions based on that is one of the best things you could ever do to elevate your affiliate marketing enterprise. You might find yourself wishing you had a higher hit per sale ratio by either having more hits everyday, or having more sales out of your current hits. You could actually choose from a million solutions out there, but in this article, the liberty has been taken to discuss two of the most logical affiliate program decisions you can make and to which a lot of other affiliate marketers can attest to.

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Ads are great if you simply want increased hits, which can lead to increased sales, everyday. You should take note, however, that since you are working on increasing your profit, you should never shell out more cash than you can afford (you might especially be tempted to bet all or more than your earnings when you discover that the ads you pay for are significantly raising your profits). Do a simple computation of how much money you can spend on these advertisements, and base your decisions on these.

For example, if you have a total of 300 hits per day, to which only 5 are ending up in sales, which means it takes 60 hits before you could establish sales (this is your hit per sale ratio). And if each sale gives you a profit of $25, it means you are earning $225 per day. This is the maximum amount you can spend on advertisements. To play it safe, pay for something that is significantly lower than your current profit so that when your ads prove to be worthless, you still have a bit of cash to take home.

So let’s say you made the decision to spend $100 bucks on ads. That leaves you $125 assured take-home money, which isn’t half as bad as taking home nothing. Let’s say your $100 ad doubled your total hits per day, and thus, doubling your sales (from 5 sales to 10 sales). That would mean that you have a $450 figure as your total sales. Subtract the amount of the ad, and you have yourself a total profit of $350. Not bad, eh?

PAY PER CLICK PROGRAMS

Pay per click programs are programs you could establish with search engines for your products to appear on top of searches. You are bidding per click here (for the keywords you have chosen), and this means those who bid highest find themselves on the top of the food chain. This is a relatively tricky business, so don’t get caught up in false hopes.

Now, to our calculations. Supposing you have a hit per sale ratio of 60, and a profit of $25 per sale, like the last example. In order to know the total amount you can risk on bidding, simply divide your profit per sale by your hit per sale ratio. That leaves you with a $0.40 figure. Again, do not risk this entire amount into bidding. You would do well to bid half of your safe value just so you can still be reassured of a bit of profit even if this program does not work out. A $0.20 bid per click shouldn’t be bad enough.

You would find some affiliate marketing enterprises bidding dollars for each click. DO NOT DO THE MISTAKE OF FOLLOWING THEIR STEPS. Instead, find a way around them by bidding on different keywords. Always keep your profits in mind.

However, in the world of affiliate marketing, increasing your profits isn’t as easy as simple arithmetic.  You have to weigh your options well, and no one could ever teach you that as good as experience can. Try your different options as well as you can, make smart and informed decisions, and if you work hard enough, you might find yourself singing happily all the way to the bank.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products.  For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale.  Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers.  Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief.  If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign.  This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions.  Here are some very important things you have to remember when using free reports to promote your affiliate products:

Free reports should make a good first impression

A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further.  If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.

Free reports should avoid the ‘general public’

A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone.  Remember that your affiliate products have specific market demographics.  Find out what these are and write directly to them.

Free reports should include details

Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports.  While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.

Instead of using these words or their synonyms again and again, try to use details and specifics instead.  Review that free report you have written and check out generic words.  Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’.  Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ’100% money-back guarantee’.

There has to be a sense of urgency

A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion.  When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long.  By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.

So are you still writing those embarrassing sales pitchy free reports?

Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. If you are running a blog, you can simply shift your entries t the product’s advantage. Here’s an example.

You are currently promoting an Xbox website which caters to online gamers. The products range from Xbox accessories to online downloadable games. Your blog is about your everyday living experience, sort of a journal like website. So how would you shift your blog so it could help your affiliate to boost up its product’s sales? It is pretty simple. You could make your entry for one day something like – you are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought – an Xbox! So you hurriedly setup the console and played to your heart’s content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill – just make sure that you always say good things regarding your affiliate.

Here’s another example. Same thing – you have a blog and your affiliate site is for a Nintendo Wii. You could make your entry for one day something like this. You are bored and tried to look for something to do. Luckily your cousins arrived and look what they have brought – a Nintendo Wii! So you hurriedly setup the console and played to your heart’s content! You must emphasize how you have enjoyed the experience, hence, now you are longing to buy yourself that same console. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. You know the drill, you have to detail the good testimonies you have regarding the website you want them to visit.

If you are running a blog, you can simply shift your entries t the product’s advantage. That’s when you will introduce the affiliate website that you have. Promoting your affiliate sites can simply start by enticing your website visitors to try out this particular product you are endorsing. That’s when you will introduce the affiliate website that you have. You will then mention there how they will save if they go to these certain website and order. If you are running a blog, you can simply shift your entries t the product’s advantage.

In this manner, promotion of the affiliate sites will be much easier. No pressure on your part and the effect will be colossal. You can simply make the most out of your advertisement by simply using your blog to your advantage. It is like telling a story and at the same time, enticing to your target audience. Now that’s what I call effective blogging marketing.

Getting paid

Your earnings as an affiliate come in the form of commissions.  This is a set percentage or portion of the total price of an affiliate product or service that you helped promote or sell.  In many cases, it can also come from a portion of the monies generated through the efforts of downline members in your team.

The payment of commissions to affiliates is ruled by a schedule.  This can vary from one affiliate program to the next, although a minimum amount and cut-off date are generally imposed.

If you’re wondering why affiliate programs do not automatically send you a check for every sales income you generate, it’s quite simple, actually.  Affiliate programs need to maintain a standard when it comes to paying their affiliates to make sure that the process is seamless, glitch-free and fair to all.  A program without a commission payment schedule risks becoming disorganized and erroneous.

Finding out the schedule of commission payments for your affiliate program

When you sign up as an affiliate for a program, it’s important that you check their FAQ section.  Affiliate marketing programs often provide the most basic information about themselves on their website.  Their FAQ section should clearly state the schedule of commission payments they have imposed for their affiliates.

If the information is unavailable, you can ask your sponsor (if you have one) or your affiliate program.  The schedule of commission payments to affiliates is an important consideration when choosing an affiliate program.  Do not sign up for an affiliate program without this information so you will be able to avoid disappointments later.

How often is the payment disbursed?

The schedule of commission payment varies, depending on the preference of the affiliate program.  The affiliate pretty much doesn’t have any control over this matter.  Schedule of disbursement can range from bi-monthly to monthly payments.  Some, such as LinkShare, disburse commission payments on a weekly basis, a considerably shorter amount of time.

What methods are used for affiliate commission payments?

There are three methods generally used by affiliate programs.  These include: electronic payment processing (such as PayPal), checks and wire transfer.  The length of time it will take for your commission payment to reach you will depend on the transaction method.

If the payment is coursed through electronic payment systems, this will usually take as little as 24 hours.  Checks (usually delivered via postage mail or courier) usually take from 3 to 7 business days – longer if the affiliate is located in certain areas.  Wire transfers take from 3 to about 6 business days.

Is there anything that will affect the schedule of affiliate commission payments?

Generally, the schedule of commission payments for affiliates are pretty much set.  However, there are certain things that might cause delays.  One of the most common is whether an affiliate’s earnings have reached the minimum amount..

Affiliate programs often impose a minimum earned amount per pay period ranging from $10 to $100.  If an affiliate earns less than that, his current earnings will be carried over to the next pay period until such time that he will meet the minimum required.  Only then will his payment be released.

Offline tracking techniques

Just because you’re in affiliate marketing doesn’t mean all your affiliate referral prospecting methods are limited online.  Offline activities can be incredibly useful for generating leads.

If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals.  If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.

An excellent way to do this is to obtain a prospect’s business card.  That piece of paper should hold enough information for you to use later to get in touch with that person.  If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.

Keep all business cards collected specifically for your affiliate marketing program separate from your other business cards.  This will prevent confusion later when you begin communicating with these people.  Don’t be afraid to use labels and to make notes – this will help ensure that you keep track of all your affiliate referrals and never forget critical information and data.

Online tracking techniques

One of the fastest and most convenient ways to track affiliate referrals is to use online resources.  Some of these include:

An affiliate referral tracking application

Once your referral activities begin in earnest, you’ll find it difficult to manually track the number of referrals you bring to your affiliate company’s website.  You’ll need a reliable application to perform this efficiently.  Some of these referral tracking applications may be downloaded for free, although you might prefer premium editions if your affiliate business is big enough.

These applications are quite easy to use so you can conveniently keep track of the activities of your affiliate referrals.  Many of these applications even offer extras, such as features that allow you to monitor your banner exchanges, start pages and affiliate links – essentially the kind of activities you’ll been doing in order to promote your website.

Your affiliate marketing program’s tracking system

Majority of established affiliate marketing programs have their own tracking system for their affiliate’s referrals.  Check your program for this.  You’ll usually only need your own affiliate ID in order to gain access to your stats.

Your affiliate program is able to do this because the affiliate links you post on your web pages are coded.  This usually comes in the form of a tracking cookie.  Each time your visitors click on that link and arrives on the affiliate company’s website, their tracking system will register the unique code coming from your site.

Activities related to this code will be kept in the company’s system which you can view at any time.

E-mail campaigns

Used carefully, e-mail campaigns can easily drive targeted traffic to your affiliate marketing site.  This can be done by providing highly relevant and valuable information on the body of the message and then offering a link that will bring the recipients into your site.

You can do this two ways: one is by providing the full content in the e-mail message and then offering a link inviting the recipient to view more similar write-ups on your site.  Another is by giving only a portion of the content and offering the rest on the affiliate site.  A linked e-mail signature should also be included.

Articles

Informative and how-to articles, especially well-written ones, are proven traffic baits for affiliate marketing sites.  Include links to similar or additional information within the content body that can only be read from your site and provide additional links on your signature.

Newsletters and e-zines

People love information, particularly those about subjects they are curious about or are involved in – which explains why targeted methods to drive traffic to affiliate marketing sites work best.

Offer e-newsletter and e-zine subscriptions, making sure that links bring recipients to your site.  Use a separate landing page to handle the subscription process for your visitors’ convenience.

Blogs

Other than your affiliate marketing site, use a blog to get in touch with prospective customers and members.  Blogs are considerably more personal and lighter in tone than most affiliate business sites and they can be a great source of information, news, advice and tips from you to your prospects.  Include a link from your blog to your affiliate marketing site.

Social bookmarking sites

These sites are a rich source of targeted traffic that you can drive to your affiliate marketing site.  Your market demographics are also easier to define so sending out invitations to potential leads and members is a lot easier.

Discussion forums and boards

By leaving useful and thought-provoking comments on discussion boards and forums, you encourage other members to react and send you a reply.  You’ll be able to build a networking relationship from here.  Make sure to sign with a link back to your affiliate marketing site.

Guest blogging

You could drive another blog’s captured traffic to your affiliate site by becoming a guest blogger.  If you can write well and can offer unique and useful content, the site’s readership will find you interesting enough to follow you to your own site.

Allow bookmarks on your web pages

If you have content, you can drive traffic to your affiliate marketing site by allowing your readers to bookmark certain pages.  This will help promote those pages and your website to other people who might be interested in the same subjects.

Host a contest

Locate your target market and then promote a contest through ads or e-mails.  All details must be found on your affiliate marketing website so you can drive traffic there.  Registration must also be performed on one of your landing pages.  Just make sure to offer prizes that visitors who will be coming in will find useful.

Freebies!

There’s nothing like a nice gift to drive targeted traffic to your affiliate marketing site.  It’s easy to implement and can be relatively cheap.  Furthermore, you offer these visitors an incentive to sign up for whatever campaign it is you’re promoting.

You are probably just starting out with affiliate marketing by trying your luck with just one product, or like many affiliate marketers, marketing multiple products to maximize profits. Either way, you should acknowledge the fact that the method in which you utilize your affiliate marketing sites is a major determinant of your success.

Creating unique affiliate marketing sites for your affiliate products pave the best way for maximized profits. Unique affiliate marketing sites allow for your prospects to focus highly on the certain product they need or want, or the niche in which that product belongs to. Further reasons why you should create unique affiliate marketing sites (and how these sites should look like) for your affiliate marketing ventures are stated below.

WHY CREATE UNIQUE AFFILIATE MARKETING SITES?

• TO GET YOUR PROSPECTS FOCUS ON ONE PRODUCT.

Your prospects probably landed on your page because they were specifically looking for your product. They would want to know more about the product, and considering just how patient (which isn’t much) customers can get these days, they wouldn’t want to know anything more. Imagine how they would get if you placed the descriptions of totally unrelated products beside the one they were looking for (for example, sneakers beside a computer)? You wouldn’t want to know just how much that would hurt your profits, except that since you care about your profits, you have to.

By focusing on one product at a time, you give your prospects the chance to get to know your product more. Plus, unique affiliate marketing sites are quite easy to maintain and establish: at most, a day or two to get everything (links, layout, entries, photos, etc…) right. You’d be extremely surprised just how these unique affiliate marketing sites focused on promoting a single product could bring in profits disproportionately high compared to the effort that went into making them.

• TO GET THEM TO FOCUS ON A CERTAIN GROUP OF PRODUCT.

Sometimes, customers who aren’t satisfied with the features and benefits of a product want to find other alternatives. It would be such a sad thing if you can’t provide them with that. By grouping similar products together in one unique affiliate marketing site, you can pretty much capture the market, despite all its preferences and specific needs.

The only problem with establishing unique affiliate marketing sites focused on a certain group of product is that they are much harder to do than single-product sites. The work is tedious, and you might end up having to hire someone else to do the job for you, which calls for money—money you would rather earn than spend. The trouble also is that these sites may not work right away—it may take awhile before profits come pouring in—and this could get quite a bit discouraging. If you have the patience for everything (creating the site, waiting for profits), then you could try your luck at this.

• THREE QUALITIES YOUR UNIQUE AFFILIATE MARKETING SITES SHOULD HAVE

It isn’t enough to know what kind of affiliate marketing site to establish. Even if your site caters to a single product or multiple ones, they have to have a certain qualities to ensure success. To encourage profits, your unique affiliate marketing site should be:

• USER-FRIENDLY.

Create affiliate marketing sites that users could find easy to navigate. Keep links and buttons within acceptable reach, and at enough frequency.

• WELL-FORMATTED.

Do with a format or a layout that does well for the product you are trying to sell. Do not ever do the mistake of creating an affiliate marketing site meant for Big Bikes (ie, Harley Davidsons) with a layout composed of butterflies and pretty flowers (this is a thing for the insane to do).

• ORGANIZED.

Keep your unique affiliate marketing sites organized by placing appropriate links where they are most likely to be seen without interfering with everything else. Categorize your links and products as well (don’t just place hundreds of your links under one category). Keeping your site organized will entice your prospects to discover more, and click away.

What is market saturation?

Market saturation, specifically that which relates to affiliate marketing, is simply that point in a business opportunity’s life when demand for a product or service evens out and begins to decline. This may be due to certain factors, such as:

Increase in the number of distributors in a limited area. This usually happens if an affiliate program does not exercise control over the distribution of its products in specific areas.

As more and more distributors enter the arena, the market becomes bombarded by the same products. Since there are only so many people to purchase, subscribe or participate, it wouldn’t be long until affiliate market saturation occurs.

Decrease in product demand and customer interest. There are many reasons why demand for an affiliate product occurs but if it does happen in light of affiliate markets saturation, it could be because customers are no longer interested in its novelty.  This is especially true of products that were successfully launched and accepted due to hype.  Interest will later plateau and gradually wear off.

Appearance of competing products in the same market segment. Competition can do wonders for your affiliate marketing business. It can also affect it in a negative way. The affiliate product you’re selling now may have great response but should a similar product appear in the future that will compete directly with you for market presence, you could be in for some serious neck-to-neck race.

Now imagine if 10 or 15 other similar products appear on the market…

Avoiding affiliate markets saturation

Although in many areas of business market saturation is inevitable (witness the downfall of many multi-level marketing programs), it doesn’t have to take your affiliate business hostage.  There are a few factors you will have to consider carefully so you will know how to steer clear of opportunities that may not offer you the results you wish to produce.

Recognize product potential and customer demand the first time.

A lot of your success in any affiliate marketing business rests on how well you can recognize an opportunity.  Not every affiliate product has a high market demand and as such, cannot be considered lucrative.

The number of customers who have interest in the product will also matter. If you can find a way to bring the two together, you will be able to zero in on a product that has real potential. This usually means you will have to focus on selling to a niche market.

Choose a product with high demand but low areas of sales.

To avoid affiliate markets saturation, look for a product that has a potentially huge market but is only being sold in limited areas. That way, you’ll be able to take advantage of higher sales on your part than if you chose a product that is being distributed in hundreds of other stores not just online but offline as well.

Find another way to view it.

Affiliate markets saturation doesn’t have to have a negative implication. It would be a lot easier to deal with if you view it as the maturation of your market. It’s like selling cosmetics. When you first started out, your main market was composed of women in their teens and 20s. You sold well and enjoyed brisk and repeated business.

A decade later, some of these women are already in their 30s. Response to your advertising efforts is no longer the same and you probably doubt their efficacy. So what went wrong?  Have you saturated the market that easily?

If you look closely, you will find that the market has indeed changed – women who were still in school or just starting out in their careers are now full-fledged career women, mothers or owners of their own businesses. Their needs have changed as well. The market hasn’t become saturated – it simply evolved. As a product and service provider, it is now your goal to redefine your business in order to meet this newly evolved market’s needs.

The same is true in affiliate marketing. Consider carefully whether your market has evolved with the times. If it has, find out what type of changes you can implement in your advertising or promotions that will appeal to this market segment. Better yet, why not look for products in another affiliate marketing program that can meet this market’s new requirements?

These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company.  The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone.  In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.

Why affiliate marketers use testimonials

The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior.  Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership.  It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.

Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar.  Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.

To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials.  While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive.  Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.

To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success.  A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.

Using the power of testimonials for promoting an affiliate’s site

Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve.  However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate.  Consider the following factors:

Specifics

Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details.  If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features – what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.

Skepticism

Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site.  Words such as, ‘I wasn’t convinced at first, BUT…’ or ‘I have always used XYZ product and didn’t think of switching to another brand.  However, your product has ____ and ____ features that convinced me it was so much better.’

Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.

Keeping it real

Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility.  That simple act could haunt you for the rest of your life as a discredited affiliate marketer.

A few good words

Try to be selective with your choice of testimonials.  They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you.  Find the best ones, especially the well-written and detailed testimonials and use these instead.  Or, you could take the best sentences and phrases and post those in place of a whole paragraph.

Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they “write away.” Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).

REVIEWS

People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didn’t even notice the “sales pitches” you have placed all over your site in the first place—the main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.

They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that “promotes” the product and not “sell” it.

BENEFITS

Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one you’re selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.

COMPARE

If you are confident of your product’s ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own product’s benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitor’s product you are going to highlight.

If the competitor’s product has qualities that yours can’t beat, then opt to ‘overlook’ that quality, and focus instead on the other product’s benefits which your product can beat. Make sure sales come your way, and not the competitor’s.

TESTIMONIALS

Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.

NEWS BRIEFS

Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as “studies show that this product (benefits of the product)” or “Top Marketing groups regard this product as one of the most revolutionary products of the 21st century”). Keep your news briefs concise—do not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a week’s worth of news briefs.

These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.