Psst!...Have you Heard the Buzz?
List Building with a Free E-book
Creating a free e-book full of relevant content and containing your website link by which they can directly join your mailing list is a great way to aid your list building. To allow this link building to become viral, allow people to distribute the e-book free of charge.
To fully realize the list building potential of this opportunity, create a “Free Gift” page in your e-book and put your mailing list opt-in box on this page. Use an incentive such as an exclusive free e-book which will only go to them as your free gift for new subscribers. In building your mailing list, you have to speculate to accumulate!
Creating and maintaining an up-to-date opt-in mailing list is absolutely essential. You should promote your mailing list in all the relevant places that you can.
More subscribers = more sales
Your e-book will potentially to be viewed by millions of Internet users. Make the most of this highly effective way of increasing sales.
Getting your E-book Written
The most important thing is to make a good e-book that the user will want to get for free. Don’t worry if you don’t consider yourself much of a writer. You can outsource it to writers who then give you copyright to the book in exchange for a fee more reasonable than you might expect.
After you get your e-book ready, ensure that you add your opt-in page or autoresponder URL to every page of the e-book, to help the user to sign up for your mailing list immediately, or you will lose them once that urgency is gone.
You can make an e-book that is just a few pages long or a long one that runs to a hundred pages or so; there’s no standard length. People like to receive free e-books, especially if they are interested in the information it contains.
E-books are cheap for you to give away because you don’t have to maintain a physical inventory. You can send them to your users through your autoresponder, so delivery is quick. You don’t incur shipping charges, and you can give away as many copies as you wish.
E-books can be given away for free as an incentive to sign up with you. Your mailing list subscribers can also give it away for free. However, the excitement soon fades over an e-book.
The trick is to keep writing new e-books all the time to keep your audience eager. You aim here is to increase your list size with more subscribers. By increasing the number of links pointing to your own website, you can also rank higher with the search engines.
Ways in Which You Can Use E-books to Build Your Mailing List
There are several ways that you can use your e-book to build your mailing list, such as:
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Offer the complete e-book in return for referral email ids or testimonials, which you can use.
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Writing your own e-book makes you look like an expert in your field, and builds your credibility.
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You can post your e-book on various free websites, which will ensure an increase in the number of downloads.
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You might offer just the first two chapters of the e-book, giving the visitor the choice to buy the full e-book.
Your e-book can help to build your mailing list if you make it a limited offer. Informing your visitor this e-book will only be available for free download for the next 24 hours creates a sense of urgency and encourages them to take advantage of the offer right away by signing up for your mailing list.
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