To fully realize the list building potential of this opportunity, create a “Free Gift” page in your e-book and put your mailing list opt-in box on this page. Use an incentive such as an exclusive free e-book which will only go to them as your free gift for new subscribers. In building your mailing list, you have to speculate to accumulate!

Creating and maintaining an up-to-date opt-in mailing list is absolutely essential. You should promote your mailing list in all the relevant places that you can.

More subscribers = more sales

Your e-book will potentially to be viewed by millions of Internet users. Make the most of this highly effective way of increasing sales.

Getting your E-book Written

The most important thing is to make a good e-book that the user will want to get for free. Don’t worry if you don’t consider yourself much of a writer. You can outsource it to writers who then give you copyright to the book in exchange for a fee more reasonable than you might expect.

After you get your e-book ready, ensure that you add your opt-in page or autoresponder URL to every page of the e-book, to help the user to sign up for your mailing list immediately, or you will lose them once that urgency is gone.

You can make an e-book that is just a few pages long or a long one that runs to a hundred pages or so; there’s no standard length. People like to receive free e-books, especially if they are interested in the information it contains.

E-books are cheap for you to give away because you don’t have to maintain a physical inventory. You can send them to your users through your autoresponder, so delivery is quick. You don’t incur shipping charges, and you can give away as many copies as you wish.

E-books can be given away for free as an incentive to sign up with you. Your mailing list subscribers can also give it away for free. However, the excitement soon fades over an e-book.

The trick is to keep writing new e-books all the time to keep your audience eager. You aim here is to increase your list size with more subscribers. By increasing the number of links pointing to your own website, you can also rank higher with the search engines.

Ways in Which You Can Use E-books to Build Your Mailing List